LIVEEN can improve the transparency and efficiency of online advertising with the following advantages: 1. Reduce advertising / marketing costs 2. Choose the audience with the required conditions and reduce the cost of advertising 3. Directly reward customers, the ads that customers watch can earn coins, making the ads have higher reward exposure. 4. The user becomes the “owner” of the data and content, and the user will receive a VEEN coin reward when uploading data and content. 5. Establish clear and transparent compensation standards and a credible rating system that can be rewarded based on the user's reputation.